The Health Insurance Challenge Core challenge for health plans — Driving operational performance while meeting cost and compliance commitments is the core challenge for health plans. Compliance is a serious issue: health insurance is one of the most tightly regulated and monitored of industries, and health plans face serious consequences if they fail to meet their compliance obligations. It is also highly a competitive industry, so improving customer experience scores (such as Member Touchpoint Measures) and finding ways to lower ongoing operational costs are top priorities. Information overload — Plans have so many benefit schedules, provider agreements, policies and procedures that it is a tremendous challenge for employees to remember all the details required to do their jobs. This information changes often, overwhelming employees with information overload. Desktop complexity — The member information and billing systems that agents need to use are both numerous and complex, creating an often chaotic work environment. Agents often have five or more applications open on the desktop at one time and need to be able to navigate them all, quickly and accurately. Inefficiency and inaccuracy — Policies, procedures and benefit information today is scattered across multiple shared drives, intranets, procedure manuals, training materials, product brochures, sticky notes and email updates. Employees waste time searching for the correct information, or make errors by guessing and getting it wrong. Effect on call centers When agents struggle to find information needed to anwer customer queries your CMS survey scores are directly impacted: - Accuracy and Accessibility scores plummet.
- Call times lengthen and call abandonment rates rise, making it impossible to achieve the CMS targets for Hold Time and Disconnects.
- Agents make errors and give out incorrect information, resulting in high CTM scores.
- Operational costs increase.
All this leads to increased agent stress levels and reduced CSAT scores. |